Services
For every problem, we find a tailored solution.
Digital product development spans everything from shaping initial ideas and concepts to implementation and testing in the market. Wherever it adds real value, we use AI – in research as well as in the design process.
We cover the full spectrum of design for digital solutions.
- Strategy & Digital Transformation AI-assisted Human-Centred Design · Visioning Workshops · Concept Visualisation · Design Thinking
- Corporate Identity & Brand Intelligence AI-assisted CI & Brand Guidelines · Logo Design · Living UI Styleguide · Corporate Iconography
- Product Design & UX AI-assisted Interaction Design · Micro Interaction · UI Composition · Typography & Iconography · Illustration · Human Interface Guidelines · Design Sprint
- User Research & Testing AI-assisted User Interviews & Shadowing · User Story Mapping · Low- & High-Fidelity Prototypes · Personas & Empathy Maps
- Design Systems & Pattern Libraries AI-assisted Colour Management · UI Style Guide · Atomic Design System · Component Library
- Training & Workshops AI-assisted UX Training · Data Storytelling · AI Product Discovery · AI Hackathons · Agentic Design

Strategy & Digital Transformation
We guide you through the digital transformations, innovations and challenges of the 21st century with a design-led approach. Our human-centred approach gives us a deep understanding of and feel for your audience's needs. We identify and shape decisive advantages for you.
Methods
- Human-Centred Design
- Visioning Workshops
- Concept Visualisation
- Design Thinking
- AI opportunity mapping AI-assisted
- Trend & market analysis AI-assisted

Corporate Identity & Brand Intelligence
We draw on our experience and our contextual understanding of how users interact with your products and services to create a distinctive corporate presence through innovative branding and CI design.
Methods
- CI & Brand Guidelines
- Logo Design
- Living UI Styleguide
- Corporate Iconography
- Brand intelligence AI-assisted
- AI-assisted ideation AI-assisted
- Tone-of-voice analysis AI-assisted

Product Design & UX
With our cross-functional team and agents, we create innovative user experiences that delight. We put our knowledge of user behaviour and market and technology trends to creative use, turning it all into a new digital product, service and interaction concept for you.
Passion, vision and craftsmanship go into every digital product and service we create. Whatever the target platform, we deliver tailored solutions that reflect your brand’s look and feel. With a keen sense for lifestyle trends and intuitive usability, we create solutions that are both forward-looking and easy to use – for you and your audience.
Methods
- Interaction Design
- Micro Interaction
- UI Composition
- Typography & Iconography
- Illustration
- Human Interface Guidelines
- Design Sprint
- AI experience design AI-assisted
- Conversational UX AI-assisted
- Rapid AI prototyping AI-assisted
- AI-assisted ideation AI-assisted
- Variant exploration AI-assisted

User Research & Testing
We draw on a wide range of design thinking and product discovery methods to uncover user needs and existing problems, and to build deep empathy for end users. We combine these methods individually for you – tailored to the situation and your requirements.
Methods
- User Interviews & Shadowing
- User Story Mapping
- Low- & High-Fidelity Prototypes
- Personas & Empathy Maps
- Secondary user research AI-assisted
- Summarising user data AI-assisted
- Analysis & synthesis AI-assisted
- Interview transcription AI-assisted

Design Systems & Pattern Libraries
To position a product or brand in the digital space, a design system is essential. Its reusable components and guidelines ensure a shared design language – across all products and services.
Visual standards such as typography, colour, iconography, shapes and animation are defined and aligned with one another, as are principles and behaviours for users and components. Every element is modular, so it scales across all digital touchpoints.
Alongside clear rules and principles, the system also includes code components, so design and development can work hand in hand.
Methods
- Colour Management
- UI Style Guide
- Atomic Design System
- Component Library
- Automated documentation AI-assisted
- Consistency checks AI-assisted

Training & Workshops
We share our experience in Product Design and AI Engineering through hands-on learning and experimentation. Our training courses and workshops help you build UX skills, communicate data clearly and apply AI purposefully in product development. Together, we develop methods and approaches your team can put into practice straight away.
UXQB® CPUX-F Foundation Level Training
Build a foundation in usability, user experience and human-centered design, and prepare for CPUX-F certification.
Data Artist Training
Turn data into clear, compelling stories. Learn to create effective dashboards with design principles, data storytelling and Power BI.
Generative AI in Product Discovery
Use AI to analyse interviews, develop personas and frame problems precisely, helping you validate product hypotheses with stronger evidence.
AI Hackathons
Move from a challenge to a testable AI prototype. Your team develops ideas together, experiments with new tools and makes opportunities tangible.
Agentic Design Enablement
Equip your design team to integrate AI agents into its workflows with clear tasks, quality criteria and human accountability.
Frequently asked questions
How quickly can companies start with an AI-assisted UI/UX prototype and see initial results?
Generative AI and live coding enable clickable, data-driven prototypes in just a few days rather than weeks. After a short joint briefing sprint, validated click-through prototypes are ready for direct testing in their real usage context.
How does inovex integrate into existing development and product teams?
Our UI/UX experts work seamlessly with your internal teams, whether as an additional task force or as part of a fully integrated process. Established design systems, structured handovers and ready-to-use frontend code in accordance with ISO 9241 standards allow us to hand designs directly to your development team without friction.
Does inovex also offer focused audits to optimise an existing product?
Yes. Our UI/UX audit analyses existing software specifically for usability issues, accessibility and conversion opportunities. Companies receive clear suggestions for improvement and actionable recommendations in a straightforward, fixed-price package.
How do you ensure that the interfaces you design are accessible and comply with WCAG and ISO standards?
Accessibility and ISO compliance are embedded in every design and development step from the outset. The result is accessible, market-ready interfaces that meet all current standards and build maximum trust with users.
What costs and project models should we expect for a UI/UX project?
Costs are tailored flexibly to your needs, from a compact UI/UX audit to comprehensive product development. In an initial, non-binding consultation, we analyse your specific requirements and prepare a tailored proposal.
How are data privacy and intellectual property protected when using AI tools?
The focus is on complex B2B applications, SaaS platforms, IoT dashboards, medical software and digital ecosystems. The approach is suitable both for new developments (greenfield) and for modernising existing enterprise software (refactoring/redesign).
Does inovex support compliance with the German Accessibility Strengthening Act (BFSG)?
Yes. All interfaces are designed and developed according to EN 301 549 and WCAG 2.1 Level AA criteria. This ensures that digital products meet statutory accessibility requirements on time and with legal certainty.
All inovex services at a glance
We have built an integrated portfolio of services under one roof to equip companies for the digital future.
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